Britam Named As One Of The Top 50 East African Superbrands

by Business Watch Team

Britam Holdings has been named as one of the top 50 best-performing brands in East Africa, by Superbrands East Africa, following a consumer survey undertaken by Kantar Research, which evaluated the quality of services/products, reliability, and brand distinction, across the three East African countries of Kenya, Uganda, and Tanzania.

Speaking during the awards ceremony, at the company’s headquarters in Nairobi, Britam Holdings Group Managing Director (GMD) and Chief Executive Officer (CEO), Tom Gitogo, said the Super Brands Status award was a validation of the company’s recent awards at the 2022 Association of Kenya Insurers (AKI) awards ceremony where it scooped the Life Insurance Company of the year, for the 16th consecutive year and the General Insurance Company of the year award, for outstanding performance in the insurance industry, for the financial year ending 2022.

“This award is a good endorsement from our various stakeholders including customers, whom you spoke to. It is also an affirmation of the recent awards we won at the AKI awards ceremony,” he said.

Adding, “This award calls for us to remain focused on customer-centricity and to continuously live out our purpose to safeguard the dreams and aspirations of our customers through the solutions we offer.”

Britam Holdings Director of Customer Experience, Brand & Marketing, Diane Korir, said “For Britam Holdings, being a Superbrand means we have a strong and recognizable brand that is trusted and offers high quality solutions and services.”

On his part, Superbrands East Africa Program Director, Mr.Jawad Jaffer observed that the Superbrands’ status represented quality, commitment, and innovation, all of which translate to respect and brand desirability.

“The Superbrands seal is a mark of confidence and customers can be sure that by choosing Britam, they are choosing a brand that has been consistently reliable, trustworthy, and delivers high-quality service,” added Mr. Jawad Jaffer.

Other brands awarded with the Superbrand status include Chandaria Industries, Java Group, Bidco Africa, Dairyland, Darling, Equity Bank, Fresha, The Kenya Red Cross Society, RMA, Safaricom, and Royal Mabati.

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