Technology has been a key enabler in the growth of businesses in the country. Its contribution particularly to online businesses has been notable.
Online business is now a booming frontier for budding entrepreneurs. Whatsapp, Instagram, and Facebook have provided the perfect platform and launchpad for young entrepreneurs to start their businesses as well as established companies to conquer the online market segment.
Despite the opportunity that this presents there are still many challenges that inhibit effective online commerce. Ineffective logistics is a major deterrent. It has made the trade very expensive. In some cases, the cost of deliveries is close to half the price of the goods.
Technology is today offering a solution to these challenges. Improvements in tech innovations have led to increased productivity and efficiency in businesses. It has added value to all areas of logistics like tracking, shipping storage, and the entire supply chain management.
Sendy is offering a solution to these challenges. The tech company has totally democratized logistics and by extension trade in Africa. Through their Fulfillment services, they are enabling online businesses and large consumer brands to distribute their products easily and affordably.
Sendy Fulfillment provides end-to-end storage, packaging, and delivery platform to relieve businesses from the high costs associated with storage and logistics.
This solution is revolutionizing trade in the continent. It has helped to eliminate the hurdles that inhibit the growth of businesses. The company operates in Nigeria, Kenya, Uganda, and Cote d’Ivoire.
A 2021 study by MasterCard indicated that 79% of Kenyan consumers are shopping more online since the start of the Covid pandemic. The number has grown. This supports the need for a more robust investment in the need to leverage technology in order to develop a stronger trade ecosystem.
Investments in platforms like Sendy will help to drive the wider goal of breaking the silos and inefficiencies in logistics. This will in turn create a perfect infrastructure for many businesses to leverage such technologies and grow.
Technology will be the leading voice in accelerating trade in the continent. Players like Sendy will help to drive this due to their Pan-African nature and most importantly their end-to-end solution.
It is evident that in order to support trade, it will be important to invest in tech solutions.
Technology continues to reshape the way business is done, affecting not only what goods are traded but also how they are traded. It has brought value and impact to the end consumer and fundamentally helped to boost the efficiency, capacity, and productivity of businesses.