Jambojet Launches A Customer Loyalty Program

by Business Watch Team

Regional low-cost airline Jambojet has launched a three-tier level loyalty program for its customers to show appreciation to their customers, some of who fly up to 100 times a year. The program, named Jambojet Rewards, will see passengers redeem points on flights, get priority check-in and baggage handling, discount vouchers, and more when they acquire enough points.

”We conduct research studies with our customers to understand their perspective on the areas we are excelling at, and where they would like to see an improvement. The Loyalty program is an area that keeps coming up and the team has been working on this product over the past 2 years,” said Mr. Karanja Ndegwa, Jambojet MD& CEO during the launch.

Jambojet, a market leader with over 44% domestic market share, has flown 4.9Million passengers since its inception in 2014. The airline operates flights on 11 routes; From Nairobi to Mombasa, Malindi, Kisumu, Ukunda (Diani), Lamu, and Goma in Eastern DRC. It also operates flights from Mombasa to Lamu, Eldoret, and Kisumu.

The Principal Secretary Ministry of Transport, Infrastructure, Housing, Urban Development, and Public Works, Hon. Joseph Njoroge lauded Jambojet for its contribution to the growth of Kenya’s aviation sector. “Since Jambojet’s entry in 2014, we have seen the number of air travelers increase by an average of 7 percent year on year. Jambojet has been a great contributor, having flown over 4.9 million passengers to date in the 10 routes they operate in Kenya,” he said during the event.

Upon signing up for Jambojet Rewards through the Jambojet website (https://www.jambojet.com/rewards), all customers will automatically join the first tier, Emerald. To move on to the second tier, Ruby, one needs to earn 3500 points or 40 flights. The third tier is Diamond, and one needs at least 5000 points or 60 to join the tier. Each tier has specific benefits ranging from redeeming points for flights, baggage or other ancillary, priority check-in and baggage handling, and discounts on Jambojet services among others.

The Loyalty Program comes after the airline launched Cargo Operations on the routes they operate in. The airline, which is IOSA registered, also launched operations in Lamu and Goma in Eastern DRC in September 2021.

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