Java Launches New Ready-To-Drink Coffee

by Business Watch Team

As part of its 24th-anniversary celebrations, leading coffee house Java has unveiled its latest innovation, Cold Brew Coffee, a ready-to-drink made from 100% Kenyan Arabica coffee beans selection aimed at revolutionizing the way consumers experience their favorite beverage.

This is part of Java House’s commitment to creating ground-breaking products that improve the coffee-drinking experience. It is also one of the activities planned as Java celebrates 24 years of success since its inception in Kenya in 1999. Cold Brew Coffee is billed as one of the beverage industry’s many remarkable categories, combining innovation, exceptional flavor, and positive social impact.

The drink comes in 330ml cans and is initially available in two flavors: sweetened and unsweetened, catering to a wide range of consumer preferences. It distinguishes itself from iced coffee and cold hot-brewed coffee brews by using a unique brewing process. This includes steeping medium ground-roasted coffee beans in water for several hours, resulting in a remarkably smooth and flavourful coffee with a distinct and rich flavor.

In addition, with a higher caffeine content than hot-brewed coffee, this new offering is intended to appeal to those seeking an energizing and refreshing pick-me-up throughout the day.

While speaking during the unveiling of the new offering, Priscilla Gathungu, the Java House CEO, said that the cold brew experience is refreshingly different, appealing to coffee enthusiasts looking for a less bitter and acidic alternative that can be enjoyed chilled or over ice.

“As we mark yet another milestone in our growth journey, this exciting innovation will undoubtedly captivate the taste buds of coffee lovers. As the birthplace of some of the world’s finest coffee beans, this innovation presents an extraordinary opportunity for farmers to showcase their exceptional produce and uplift their communities. Besides, this venture also aligns perfectly with our sustainability goals and reinforces our dedication to the coffee supply chain,” said Ms Gathungu.

She added: “It is also a great way for energy seekers to get that caffeine boost from a natural source as the product is only made with 100% Kenyan Arabica coffee and water for the unsweetened and coffee, water and sugar for the sweetened can.”

The introduction of Cold Brew Coffee, which is based on the coffee-led nature of the Java brand, is another coffee feather on Java’s cap with more coffee innovation planned in the year.  This new venture fits in perfectly with Java House’s long-term commitment to supporting local growers and fostering a thriving coffee supply chain.

While at the event, Ms. Irene of Adam’s Arcade management congratulated the brand saying “As the landlord of Adam’s Arcade, we’ve had the privilege of witnessing first-hand the growth, dedication, and unwavering commitment that Java has brought over the past 24 years. A journey that’s been more than just the occupancy of commercial space but collaboration and mutual space. Adams prides itself as the pioneer mall in East and Central Africa.

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