Kenyan women love both Safaricom and M-Pesa more than any other brand in Kenya according to a new survey conducted by IPSOS. The survey has outlined 100 brands most loved by Kenyan women with Safaricom dominating the top two.
The popularity of Safaricom emanates from some of its revolutionary products such as Lipa Mdogo Mdogo, a service that allows Kenyans to own smartphones by paying at intervals as they continue using the phone. So far, over 1.5 million Kenyans have benefitted.
According to Safaricom, Over 500,00 of the Neon pro ray smartphones were sold in the span of 1 year, and 54 percent of these were bought by women.
Here is the list of the top 10 most-loved brands in Kenya by Kenyan women of the 100 listed:
- Equity Bank
- Naivas Supermarket
- Nice and Lovely (Body Lotion)
- Softcare Sanitary
“This is a huge opportunity for most brands that actively seek to engage women as an opportunity for growth since women play a critical role in our economy.
They truly control multiple market segments – through their influence and purchasing power. 97% of adult women play a key role in the purchase of products or services used in their households and on average, 78% of their income goes to household purchases,” says Githaiga from Ipsos.