LG MEA Introduces An Innovative Lineup Of Home Appliances

by Business Watch Team

 LG Electronics has unveiled its second-generation LG SIGNATURE home appliance line-up. A series of revolutionary premium products, these appliances offer timeless design and innovation that bring home convenience and style.

The line-up, first unveiled at the LG Showcase MEA 2023 includes the LG SIGNATURE 4-Door French-Door refrigerator with Dual InstaView™, a washer and dryer pair with 7-inch LCD touch panels, Over-the-Range Microwave Oven with smart InstaView™ as well as the double Oven Slide-in Range, automatic time and temperature-setting functionality.

Giving his remarks on the new appliances, LG Electronics East Africa Managing Director Dong Won Lee said, “Every appliance here targets a certain need from the customer. Not only do we tackle that need, but we also provide our customers with a new and unique experience with our line-up, by introducing revolutionary features to reliable home appliances. With each of these products, our customers can truly enhance their day-to-day living while giving their homes a different look altogether.”

At the showcase, LG further introduced, for the first time, to over 400 guests the LG refrigerator with MoodUP™ to the region. LG’s MoodUP™ feature is known for its exciting and unique color options, which add a spin to any home kitchen. This time, LG has collaborated with the world-renowned Pantone Color Institute, to add a year of color, Viva Magenta, a strong crimson red.

The refrigerator comes with LED color-changeable door panels, which can be easily swapped according to the kitchen theme. Owners of the 4-Door French-Door model can mix and match 23 colors on the top and 19 colors on the bottom panels respectively with more than 190,000 possible color combinations at their disposal. This is all controlled through the intuitive LG ThinQ ® app and without the cost and hassle of having to physically replace any of its exterior elements.

Also exhibited is the CordZero A9 Kompressor™ with Steam Power Mop. Displayed at CES, LG’s first stick vacuum with a Steam Power Mop nozzle provides wet and steam mopping functionality, while being completely wireless. It also comes with an All-in-One tower, an automated dustbin-emptying system that acts as a space-efficient and fast-charging docking station, features a replaceable dust bag, and an intuitive display that provides real-time status updates. While steam mopping, the mops heat up to 60 degrees Celsius for easy and complete cleaning, while dual sensors protect from overheating. An advanced, automatic water supply system also keeps the mop pads wet during mopping.

Featuring a bright 27-inch LCD screen with a simple and sophisticated frame, LG Art Cool Gallery Air Conditioner unveiled as part of the new appliances looks more like a framed work of art rather than an advanced LG air conditioner.

“Not only does it deliver energy-efficient cooling and heating with LG’s DUAL Inverter Compressor™ and 3-way indirect airflow, but it can be customized via the LG ThinQ ® app with a range of static and animated images or favorite family photos to give that personalized look. It provides a more hygienic performance with AI Dry™ and operates at noise levels as low as 20 decibels and closes its ‘hidden’ bottom vane in sleep mode so as not to disturb or disrupt users’ rest”. Said Dong Won Lee.

LG also takes an interesting spin on washing and drying, showcased with the LG WashTower™ Compact laundry solution. Keeping in mind space efficiency, this home appliance combines both a washer and dryer with an all-in-one control panel and advanced AI in a single, space-efficient unit. The washer offers a generous 13-kilogram capacity and its dryer, a 10-kilogram capacity, requires less installation space than the average stackable or side-by-side washer and dryer pair of the same laundry capacity.

It also comes with a flat, unibody design that provides an optimal laundry experience and brings a subtle and minimalist aesthetic. The WashTower™ also uses advanced laundry technologies such as Artificial Intelligence Direct Drive™ (AI DD™) to identify the most suitable washing pattern (drum motions, water temperature, and wash cycle time) for each load, reducing fabric damage to help to clothe last longer.

The Smart Pairing™ feature saves users time and hassle by syncing the dryer with the washer; automatically selecting the best drying cycle based on washer load settings, making it an excellent all-around performer.

Additionally, LG’s range of home appliances includes air purifiers, a line-up LG has actively merged with advanced technologies, the LG PuriCare™ AeroTower™ Air Purifying Fan with its True HEPA and UVnano™ LED, ensures a powerful 3-step Filtration System for a thorough clean of the air at home, capturing 99.97% of fine dust and allergens.

Meanwhile, the Deodorization filter removes odors and airborne chemicals for easier breathing and a more pleasant indoor environment. It is complemented by the exclusive LG UVnano™ LED Technology that kills 99.9% of bacteria on fan blades. Not only can it adapt to small or large rooms with customized airflow, but it also offers 10 fan speeds with oscillation settings, all controllable from its simple controls on top or through the remote control or LG ThinQ® app.

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