Smirnoff’s Battle Of Beats Winner Officially Unveiled

by Business Watch Team

Dennis Odari, known professionally as DJ Insta was on Saturday crowned the Lake region champion of the Smirnoff Battle of The Beats (SBOB) DJ Competition.

The competition, which launched in October  2023, aims to discover  Kenya’s next greatest DJ and serves as a vital platform for supporting and nurturing fresh talent in the DJ community across 5 regions namely Mountain, Nyanza, Nairobi, Coast, and The Rift.

The Nyanza leg of the competition, which was the second region after the mountain, attracted the best DJs from across the region who competed for the top spot. The event was a heated, exciting, and exhilarating affair, with the contestants showcasing their amazing mixes and skills.

DJ Insta’s profound knowledge and taste in music not only maintained an electric atmosphere but also garnered overwhelming support from his fans, ultimately securing his victory.  As a result of his victory, he has now qualified to compete in the ultimate finals of the Competition, where the winners from all five regions will compete for the title of the ultimate DJ in Kenya. Over and above having the bragging rights of being the SBOB Season 3 Winner, the overall general winner will take home a DJ Deck, Mac Book Laptop, 2-TB Flash Disk, Headphones, and a Flight Case, as well as the chance to be DJ’ing in some of Smirnoff’s subsequent events. The regional winners will walk home with a 2TB -Flash Disk, Headphones, and A Smirnoff hamper as well as the chance to be DJ’ing in some of Smirnoff’s subsequent events.

Speaking during the crowning, Brigid Wambua, Brand Manager, Smirnoff, underscored the brand’s commitment to music, stating, “Music is one of Smirnoff’s thematic pillars, and the Smirnoff Battle of The Beats DJ Competition epitomizes our dedication to celebrating and supporting the Djing profession. We are excited to see who will be the next DJ sensation to emerge from Kenya.”

This is the 3rd edition of the Smirnoff Battle of The Beats competition, reaffirming Smirnoff’s integral role in championing musical talent and fostering a vibrant community of DJs in the country.

The competition now moves to the Rift region, with the first round of auditions scheduled for February 24th  at The Rift Valley Sports Club in Nakuru. To participate, DJs are encouraged to upload their thrilling 2- to 5-minute DJing performance on Instagram or Facebook, tagging @smirnoffke and using the hashtag #WeDoWe. The competition’s judges will then select the top 12, who will compete live on KTN during the Iwake Show.

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