Strathmore Student Wins LG TikTok Dance Contest

by Business Watch Team

A freelance dance choreographer who also doubles up as an MC and hype man has been named the winner in the just-concluded “Paca Dance Challenge” – a collaboration between LG Electronics and Ubisoft’s Just Dance via TikTok in Kenya.

26-year old James Kimani, a student of Business Information and Technology at Strathmore University, was voted the winner by fans for his enthralling dance style and creative and fun-filled videos.

Kimani, who is also an LG 100 Club Influencer, takes home the grand prize of an LG NanoCell TV 55 INCH NANO 79 Series from LG’s latest stable of AI-enabled home entertainment solutions.

“I am so excited to have participated in this contest and emerged the winner. From the word go, I was determined to win and so I put my best foot forward. I thank all those who voted for me and also grateful to LG for supporting this contest,” said an elated Kimani after receiving his award from LG.

The “Paca Dance Challenge” is part of LG’s mission to connect and entertain audiences through the power of technology. In August, LG invited Kenyan music enthusiasts to showcase their best performances.

“This was a unique opportunity for local music enthusiasts to demonstrate their dancing talent. As LG, we are impressed by the level of interest we saw from Kenyans. This is one way of bringing people together socially to share their experiences and enjoy fun moments together,” said Maureen Kemunto Corporate communications manager.

To participate, users were required to post their video on TikTok, using LG’s #SpotOfRhythm Brand Effect. They would then record the video by pressing the red camera icon at the bottom of the official hashtag challenge page. The hashtag #SpotOfRhythm would then be automatically included in their post, complete with a Just Dance coach and track.

Besides the overall winner, other winners during the contest were awarded LG XBOOM Go PN1 Speakers. Winners were selected based on a combination of likes on their videos at the #SpotOfRhythm microsite, as well as overall creativity and potential to go viral. The first 50 participants in the competition walked away with a pair of LG TONE Free FN4 earbuds.

As the leading destination for short-form mobile video content, TikTok continues to take the world by storm. Keen to engage with creative social media users on this platform, LG has joined hands with Just Dance – the number 1 music game franchise of all time, with more than 135 million players worldwide.

During the campaign, users on TikTok had the opportunity to see some of their favorite content creators participating, each performing their unique style to inspire others. LG encouraged everyone from casual dancers to professionals to participate. Winners were chosen based on the most unique and creative performances.

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